ISSN: 1998 - 4162

JISR-MSSE Contents

Volume 1, Number 2, July-December 2003



Editorial
I am pleased to present to you the second issue of the JISR, the Journal of Independent Studies and Research, Vol. 1, No. 2, July 2003. The Journal consists of three sections: Management Sciences, Computer Sciences and Social Sciences & Economics.

The JISR consists of 7 papers from 23 submitted ones on the basis of at least 2 positive referees report per paper. The present issue covers a wide range of topics from intelligent e-elections to social entrepreneurship to marketing model for
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A Marketing Mix Model for Pharmaceutical Industry - A Pakistani Perspective
Irfan Sattar - PharmEvo/Shield Corporation, Karachi, Pakistan
Azra Maqsood - SZABIST, Karachi, Pakistan
[Abstract] [Download]

Social Entrepreneurship: A Pakistani Perspective
Azra Maqsood - SZABIST, Karachi, Pakistan
Dr. Javaid Laghari - HEC, Islamabad, Pakistan
[Abstract] [Download]

Application of Information System in the Education Industry of Pakistan
Muhammad Kamran Jamil - ICMAP, Karachi, Pakistan
S. Asad Hussain - SZABIST, Karachi, Pakistan
[Abstract] [Download]

Foreign Policy of Pakistan: Challenges and Opportunities
Sajeela Yousaf - D.A. Degree College for Women, Karachi, Pakistan
[Abstract] [Download]