ISSN: 1998 - 4162

JISR MSSE Journal Contents

Volume 3, Number 1, January 2005

The Motivation to Work
Shadab Fariduddin - FourCorners Group, Karachi-75600, Pakistan

The motivation to work is a research initially done by Frederick Herzberg in 1959 on 200 Pittsburgh engineers and accountants. In this study the research has been replicated on 30 Pakistani professionals associated with marketing and finance departments of four organizations.

This research concludes that the factors present in the original study are applicable in the local environment; the strategy also revalidates that factors responsible for motivation are different from factors that cause demotivation.


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