ISSN: 1998 - 4162

JISR MSSE Journal Contents

Volume 7, Number 1, January 2009

Animated Advertisements and Children: An Analysis of Consumer Behavior
Faiza - Szabist, Karachi, Pakistan
Dr Amanat Ali Jalbani - SZABIST, Karachi, Pakistan

This research report aims at analyzing the trend of using animations in advertisement of products specifically targeting children with special focus on selected brand examples. The researchers have assessed the impact of animated advertisements on direct and indirect consumers (children and parents) illustrating influencer-decision maker relationship and how it is manipulated by several brands for their advantage. Focus group activity was conducted in different schools (strata-wise) where inputs from both children and parents were taken...


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DISCLAIMER: All views expressed in the journal are those of the authors and not necessarily reflect the policies or preferences of JISR-MSSE or SZABIST.