ISSN: 1998 - 4162

JISR MSSE Journal Contents

Volume 7, Number 1, January 2009


Animated Advertisements and Children: An Analysis of Consumer Behavior
Faiza - Szabist, Karachi, Pakistan
Dr Amanat Ali Jalbani - SZABIST, Karachi, Pakistan


Abstract
This research report aims at analyzing the trend of using animations in advertisement of products specifically targeting children with special focus on selected brand examples. The researchers have assessed the impact of animated advertisements on direct and indirect consumers (children and parents) illustrating influencer-decision maker relationship and how it is manipulated by several brands for their advantage. Focus group activity was conducted in different schools (strata-wise) where inputs from both children and parents were taken...

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