ISSN: 1998 - 4162

JISR MSSE Journal Contents

Volume 8, Number 1, January 2010

A Qualitative Study on Gen Y Women and Shopping Competence
Wajeeha Fatima Javed - SZABIST, Karachi, Pakistan
Dr Amanat Ali Jalbani - SZABIST, Karachi, Pakistan

Women are known for their love of shopping; what influences their level of competence in shopping has not been studied. This research aims to arrive at a conceptual framework that deals with identification of competencies, moderators that impact the competencies, that is, the knowledge, skills and attitudes that the shopper has, and their influence on shopping competence...


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