ISSN: 1998 - 4162

JISR MSSE Journal Contents

Volume 8, Number 1, January 2010

Negative Effects of Brand Extension
Tariq Jalees - PAF-KIETS, KARACHI, Pakistan
Nadia Tariq - PAF-KIET, Karachi, Pakistan

Academicians in general, and students in particular, have recently started idealizing and romanticizing hypotheses-based empirical studies, so much so, that they incorporate hypotheses in their reports and papers, whether there is any need for them or not. In this paper, the authors have demonstrated how a non-hypothesis based research must be conducted and structured...


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