ISSN: 1998 - 4162

JISR MSSE Journal Contents

Volume 8, Number 1, January 2010

Development of a Consumer Confidence Index for Pakistan: A Pilot Study on Three Main Urban Cities
Salma Mirza - IBA, Karachi, Pakistan
Dr. Qazi Masood Ahmed - Institute of Businesadministration, Karachi, Pakistan

What is meant by consumer sentiments index? What influences these indices? How should confidence indices be developed and how are they to be analyzed. And most importantly, how should an index for Pakistan be developed? These are the questions that have been focused in this study...


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