ISSN: 1998 - 4162

JISR MSSE Journal Contents

Volume 8, Number 2, July 2010

Why E-Commerce Remains Unsuccessful in Pakistan?
Shamaila Hasan Khan - SZABIST, Karachi, Pakistan
Syed Zeeshan Arshad - SZABIST, Karachi, Pakistan

This research was undertaken to uncover issues that affect success of E-Commerce in Pakistan. More focus was on socio-cultural aspect of the issues and influences but alongside technological and political issues were also discussed. This issue was addressed by selecting six traditional E-Commerce Models which were discussed in interviews conducted with ten people who have been involved in the implementation of E-Commerce in Pakistan


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DISCLAIMER: All views expressed in the journal are those of the authors and not necessarily reflect the policies or preferences of JISR-MSSE or SZABIST.