ISSN: 1998 - 4162

JISR MSSE Journal Contents

Volume 8, Number 2, July 2010

Determinants of Choice for Dining out to Fast Food and Traditional Food
Abdul samad Shaikh - SZABIST, Karachi, Pakistan
Dr. Mustaghis-ur-Rahman - SZABIST, Karachi, Pakistan

Expenditure on food-away-from-home has been increasing with a rapid increase in market share of fast food industry. In this paper, food-away-from-home has been analyzed in the context of two different types of restaurants i.e. fast food and traditional food restaurants...


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