ISSN: 1998 - 4162

JISR MSSE Journal Contents

Volume 8, Number 2, July 2010


Determinants of Choice for Dining out to Fast Food and Traditional Food
Abdul samad Shaikh - SZABIST, Karachi, Pakistan
Dr. Mustaghis-ur-Rahman - SZABIST, Karachi, Pakistan


Abstract
Expenditure on food-away-from-home has been increasing with a rapid increase in market share of fast food industry. In this paper, food-away-from-home has been analyzed in the context of two different types of restaurants i.e. fast food and traditional food restaurants...

[Download]



You will need Adobe Acrobat Reader to read this document.
Download Adobe Acrobat Reader
DISCLAIMER: All views expressed in the journal are those of the authors and not necessarily reflect the policies or preferences of JISR-MSSE or SZABIST.