ISSN: 1998 - 4162

JISR MSSE Journal Contents

Volume 9, Number 1, January 2011


Consumer Attitude towards Automobile Lubricants: A Case Study of PSO Lubricants
Salman Zakir - PARCO, Karachi, Pakistan
Dr Fouzia Naeem Khan - szabist, Karachi, Pakistan


Abstract
Consumers look for products to solve their immediate problems or perhaps to be a habitual buyer of the same product and so on. It becomes quite essential for organizations to understand a consumer behaviour and attitude towards a particular product or service. The insights gained through these kinds of research help organizations customize or augment their offering as per consumer's needs. In Pakistan, Diesel engine vehicles play an important role in the transportation fraternity of the Country. Heavy Duty Vehicles travel through different climate, road, temperatures, dusty areas and weather conditions. augment their offering as per consumer's needs...

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DISCLAIMER: All views expressed in the journal are those of the authors and not necessarily reflect the policies or preferences of JISR-MSSE or SZABIST.