ISSN: 1998 - 4162

JISR MSSE Journal Contents

Volume 9, Number 2, July 2011

Consumer Perceptions of Green Products: A Survey of Karachi
Abdul samad Shaikh - SZABIST, Karachi, Pakistan
Dr. Mustaghis-ur-Rahman - SZABIST, Karachi, Pakistan

Environmental issues are increasingly transforming business practices and consumer behavior across the world. In this study, consumers' attitude towards green products has been investigated...


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