ISSN: 1998 - 4162

JISR-MSSE Contents

Volume 10, Number 1, January-June 2012


For more than six decades, Pakistan, as an independent state, has striven hard to cope with numerous challenges but unfortunately not always successfully. It can be said with absolute certainty that the roots of most failures, if not all, can be traced back to the whimsical responses to the problems by short sighted political dispensations at the helm of affairs. It is for this simple reason that the challenges faced were not studied and their root causes not explored that we failed to...more


Impact of Sports Celebrity Endorsements on the Purchase Intentions of Pakistani Youth
Farah Naz Baig - Institute of Business Administration, Karachi, Pakistan
Dr. Kamran Siddiqui - Suffa Business School (DHA), Karachi, Pakistan
[Abstract] [Download]

Pakistan Marble Industry Challenges: Opportunities for China in Pakistan
Yasir Mansoor - International Brands Limited (IBL), Karachi, Pakistan
Dr. Nadeem A. Syed - FAST, Karachi, Pakistan
[Abstract] [Download]

Evaluating Determinants of Organizational Commitment: A Comparative Analysis of Public and Private Sectors
Kamran Ahmed Malik - SZABIST, Karachi, Pakistan
Dr. Manzoor A. Khalidi - National University of Computer & Emerging Sciences, karachi, Pakistan
[Abstract] [Download]

Financing Ready-made Micro Businesses: A Case Study of National Bank of Pakistan
Jawed Ahmed Qureshi - SZABIST, Karachi, Pakistan
Dr Amanat Ali Jalbani - SZABIST, Karachi, Pakistan
[Abstract] [Download]

Assessment of Internal Quality Management and Its Contribution towards Higher Education Excellence
Zahida Abro - SZABIST, Larkana, Pakistan
Dr. Muhammad Zaki Rashidi - SZABIST, Karachi, Pakistan
[Abstract] [Download]

Professional Sport Clubs and Web 2.0
Dr. Marilou Ioakimidis - University of Peloponnesus and, Athens, Greece
[Abstract] [Download]

SBP`s Home Remittance Policies and its Effects in Pakistan: A Study of the Last Ten Years (2001-2010)
Syed Muhammad Hasan - NBP, Karachi, Pakistan
Dr. Mustaghis-ur-Rahman - SZABIST, Karachi, Pakistan
[Abstract] [Download]

Pass-Through of SBP Policy Rate to Market Interest Rates: An Empirical Investigation
Mahmood ul Hassan Khan - State Bank of Pakistan, Karachi, Pakistan
Dr. Muhammad Nadim Hanif - SBP, Karachi, Pakistan
[Abstract] [Download]

Models for Empirical Analysis of Economic Growth in Bangladesh: Integrating Economic, Financial and Accounting Variables
Dr. Dilip Kumar Sen - School of Business, Independent University, Dhaka, Bangladesh
[Abstract] [Download]

Relationship between Unemployment and Gross Domestic Product: Evidence from Pakistan using Okun`s Law
Abdul Rahim Batavia - SZABIST, Karachi, Pakistan
M.Abdus Salam - State Bank of Pakistan, Karachi, Pakistan
[Abstract] [Download]