ISSN: 1998 - 4162

JISR-MSSE Contents

Volume 10, Number 2, July-December 2012

With this publication, JISR is completing a decade long journey of scholarship in contribution towards theoretical, empirical, and evaluative research in the fields of business, economics, and social sciences. The journal, through the writings published in each of its issue, has contributed and impacted upon the research community and society in three clear and distinct ways: First, it provided a platform to researchers in diverse fields, both from academic and industry, to share and disseminate...more

Measuring Intelligence by Raven Standard Progressive Matrices Test: A PCA Approach
Dr. Shaista Ismat - FUUAST, Karachi, Pakistan
Dr. Junaid Saghir - Karachi University, Karachi, Pakistan
[Abstract] [Download]

Internal Branding: A Comparative Analysis of Banking Sector in Pakistan
Shumaila Kashif - SMIU, Karachi, Pakistan
Dr Amanat Ali Jalbani - SZABIST, Karachi, Pakistan
[Abstract] [Download]

Knowledge Management Practices in Multinational Corporations
Novera Ansar - NUST, Karachi, Pakistan
Dr. Saqib Rizavi - SZABIST, Karachi, Pakistan
[Abstract] [Download]

Divinity on Sale: Investigating Religious Symbolism in Commercials
Muhammad Awais Memon - Indus University, Karachi, Pakistan
Dr. Mustaghis-ur-Rahman - SZABIST, Karachi, Pakistan
[Abstract] [Download]

Influence of Lawn Exhibitions and Brand Outlets on Consumers Buying Behavior
Ulita Umbreen - Indus University, Karachi, Pakistan
Dr. Muhammad Zaki Rashidi - SZABIST, Karachi, Pakistan
[Abstract] [Download]

Evaluating Customer Buying Experience at Chase Up
Saeed Mujahid - Muhammad Ali Jinnah Univeristy, Karachi, Pakistan
Dr. Syed Humayun - University of Karachi, Karachi, Pakistan
[Abstract] [Download]

Maritime History of Muslims in the Indian Ocean
Dr. Nasreen Afzal - University of Karachi, Karachi, Pakistan
Muhammad Azeem - University of Karachi, Karachi, Pakistan
[Abstract] [Download]

Status of Women in Pakistan: A Critical Analysis
Dr. Samina Isran - Shah Abdul Latif University, Khairpur, Pakistan
Dr. Manzoor Ali Isran - SZABIST, Karachi, Pakistan
[Abstract] [Download]

Indo-Pak Trade: Apprehensions and Opportunities for Pharmaceutical Industry of Pakistan
Wali Muhammad Pirzada - SZABIST, Karachi, Pakistan
Dr. Riaz Ahmed Shaikh - SZABIST, Karachi, Pakistan
[Abstract] [Download]

Role of Demand and Supply Shocks in Driving Inflation: Case Study of Pakistan
Mahmood ul Hasan Khan - State Bank of Pakistan, Karachi, Pakistan
Dr. M. Nadeem Hanif - State Bank of Pakistan, Karachi, Pakistan
[Abstract] [Download]