ISSN: 1998 - 4162

JISR MSSE Journal Contents

Volume 10, Number 2, July 2012


Knowledge Management Practices in Multinational Corporations
Novera Ansar - NUST, Karachi, Pakistan
Dr. Saqib Rizavi - SZABIST, Karachi, Pakistan


Abstract
Knowledge management is an emerging concept yet it is a vast area where organizations are required to adopt most effective strategies in order to gain a competitive advantage. The aim of this study is to examine whether the multinational corporations (MNCs) dealing in fast-moving consumer goods (FMCG) practice the idea in its true sense and apply the concept for improving knowledge management. The study is exploratory in nature. The research instrument for this study is adopted from another study on knowledge management in German Industry. Due to the absence of a sampling frame a non-probability sampling method was required to be used therefore; purposive sampling method is used by selecting five FMCG multinational corporations. The is analyzed descriptively by using Statistical Package for the Social Sciences (SPSS)...

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