ISSN: 1998 - 4162

JISR-MSSE Contents

Volume 11, Number 1, January-June 2013


The world is fast transforming into a more complex and interconnected hub of activities due to the rapid and unprecedented changes in social, cultural and economic structures. The changes in social structures, owing to the evolution/devolution of political and social institutions, are reshaping social behaviour, attitudes, and values in an electronic pervasive society. Similarly, cultural changes are taking place because of the increased social interactions, outreach of media, amalgamati...more


Work/Life Balance: A Cadre/Gender-Wise Assessment of Commercial Bank Employees
Danish Sultan - SciLife Pharma, Karachi, Pakistan
Dr. M. Nadeem Hanif - State Bank of Pakistan, Karachi, Pakistan
[Abstract] [Download]

Impact of Integrated Marketing Communication on Consumers Purchase Decisions
Ulita Umbreen - Indus University, Karachi, Pakistan
Dr. Tahir Ali - University of Karachi, Karachi, Pakistan
[Abstract] [Download]

Retention Issues in Banking Industry of Pakistan: A Case Study of Habib Metro and Soneri Bank
Amin Anwer Ali Rashidi - Habib Metropliton Bank Ltd, Karachi, Pakistan
Dr. Mustaghis-ur-Rahman - SZABIST, Karachi, Pakistan
[Abstract] [Download]

Participants’ Knowledge about Exchange Traded Funds: An Evidence from Karachi Stock Exchange
Arshad Khan - United Marine Agencies (Pvt.) Limited, Karachi, Pakistan
Syed Farhan Shakeel - SZABIST, Karachi, Pakistan
[Abstract] [Download]

An Empirical Investigation of Nutrition and Health Claims in Shaping Consumer Pre-Purchase Intentions
Shumaila Kashif - SMIU, Karachi, Pakistan
Dr. Muhammad Zaki Rashidi - SZABIST, Karachi, Pakistan
[Abstract] [Download]

Exploring Association of OD Values with Organizational Perceived Effectiveness: Case of Small and Medium Enterprises
Muhammad Kashif Razzaque Khan - MCB Ltd., Karachi, Pakistan
Dr. Nadeem A. Syed - FAST, Karachi, Pakistan
[Abstract] [Download]

Pakistan’s Participation in the War on Terror and US Concerns: An Analysis
Ishrat Afshan Abbasi - University of Sindh, Jamshoro, Pakistan
[Abstract] [Download]

Rise and Fall of Progressive Thought in Pakistan: An Appraisal of PTV Drama Tradition
Bilal Zubedi - SZABIST, Karachi, Pakistan
Dr. Riaz Ahmed Shaikh - SZABIST, Karachi, Pakistan
[Abstract] [Download]