ISSN: 1998 - 4162

JISR-MSSE Contents

Volume 16, Number 2, July-December 2018


It gives us immense pleasure to contribute to the academia by publishing JISR-MSSE, a biannual research journal in the field of Management Sciences, Social Sciences and Econom- ics. The journal enjoys being recognized in the prestigious “Y” category by HEC and is striving to be upgraded to even more prestigious “X” category. The multidisciplinary journal welcomes contributions from people in the academia, be it faculty or research scholars as well as industry experts. ...more


A Hermeneutical Analysis of Women’s Experiences and Perception about Empowerment with Microcredit Programs in Lower Sindh, Pakistan
Sara Wali Qazi - SZABIST, Karachi, Pakistan
Muhammad Zaki Rashidi - SZABIST, Karachi, Pakistan
[Abstract] [Download]

Nexus of Institutional Quality and Stock Market Development: Long-Run Relationships in Dynamic Heterogeneous Panel
Muhammad Saeed Meo - , Karachi, Pakistan
Ramzan Ali - , Karachi, Pakistan
[Abstract] [Download]

Brand Resonance as a Driver of Customer Retention: Empirical Evidence from Microfinance Banks of Pakistan
Rukhsana Gul - , Karachi, Pakistan
Rehman Gul - , Karachi, Pakistan
[Abstract] [Download]

The Antecedents of Brand Equity: A Study from Telecommunication Industry of Pakistan
Masood Hassan - , Karachi, Pakistan
- , ,
[Abstract] [Download]

DeterminantsofProfitabilityin Life and Non-LifeInsurance Sector of Pakistan: An Endogenous and Exogenous Evaluation
Shams Ur Rahman - , Karachi, Pakistan
Muhammad Farooq Jan - , Karachi, Pakistan
[Abstract] [Download]

Documentation of Rural Poverty Profile and its Correlates in Pakistan A Sub-District Level Analysis through Consumption Approach
Muhammad Mehboob Alam - , Karachi, Pakistan
- , , Pakistan
[Abstract] [Download]

The Relationship Between Worklife Balance Initiatives and Organizational Citizenship Behavior: The Mediating Role of Perceived Organizational Support.
Khurram Shakir - , Karachi, Pakistan
Siraj Jamal Siddiqui - , Karachi, Pakistan
[Abstract] [Download]

Absorptive Capacity in Optimum Internal Utilization of Foreign Direct Investment in Pakistan
Sohail Farooq - , Karachi, Pakistan
Ijaz Ahmad - , Karachi, Pakistan
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