ISSN: 1998 - 4162

JISR - Management and Social Sciences & Economics Journal Contents

Volume 16, Number 2, July 2018


It gives us immense pleasure to contribute to the academia by publishing JISR-MSSE, a biannual research journal in the field of Management Sciences, Social Sciences and Econom- ics. The journal enjoys being recognized in the prestigious “Y” category by HEC and is striving to be upgraded to even more prestigious “X” category. The multidisciplinary journal welcomes contributions from people in the academia, be it faculty or research scholars as well as industry experts. The current issue contains papers from diverse fields that contribute to society. The first paper titled, "A Hermeneutical Analysis of Women’s Experiences and Perception about Empowerment with Microcredit Programs in Lower Sindh, Pakistan”, focus- es on the experiences of women in the lower Sindh province about empowerment which are realized through the utilization of microcredit. The study has gauged the women's life experi- ences that how they precipitate their thoughts for realizing empowerment with microcredit. It is a qualitative study with adductive research approach, philosophy is hermeneutic phenome- nology with the feminist paradigm, and overall research design supports the truth of several subjective perspectives and would help in constructing the meaning of empowerment from the context of Sindh. From the women's perspectives, it is gauged that small credit empowers women and also strengthen their families. This research would be valuable for the policymak- ers of microfinance to design policies accordingly.


The second paper titled “Nexus of Institutional Quality and Stock Market Development: Long-Run Relationships in Dynamic Heterogeneous Panel”, is intended to analyze the relationship between stock market development and institutional quality. The study is based on the evidence of VISTA alliance for the period of 1984 to 2012. The outcomes of the panel ARDL (PMG) revealed that high regulatory quality, government effectiveness and rule of law, positively affect stock market development in the long-run. While political stability and control over corrupt practices have a significantly negative effect on stock market develop- ment. The study provides robust evidence that institutional quality plays a critical role in stock market development in any economy. Following the second paper, the third paper titled “Brand Resonance as a Driver of Customer Retention: Empirical Evidence from Microfinance Banks of Pakistan” focuses upon customer retention in Pakistan. The study aims to highlight the importance of brand resonance to determine customer retention in the microfinance sector. The results of the study show that customer engagement has a strong positive effect on customer retention, followed by customer loyalty, customer attachment, and a sense of community.


The fourth paper titled as, “The Antecedents of Brand Equity: A Study from Telecommunica- tion Industry of Pakistan” focuses upon the brand perceptions in the telecommunication sector of Pakistan. The population for this study is the customers in the telecommunication sector, and the sample size is 510 throughout five metro cities of Pakistan. The developed model explains the effect of branding parameters on brand equity and concludes that if a telecommu- nication company is anxious to increase brand equity then it should try to build customers' perceived quality so it may lead in the generation of brand equity with higher levels. The research is very beneficial for the top management in the marketing department of companies who want to know the essence of its customer’s engagement with the marketing efforts as they know that later it will aid in the company’s high performance.


Paper titled, “The Relationship between Work-Life Balance Initiatives and Organizational Citizenship Behavior: The Mediating Role of Perceived Organizational Support”, which is the fifth paper in the journal, explores whether work-life balance initiatives in any way influence organizational citizenship behavior and employees’ perception of such initiatives taken by their organizations and if such measures create a sense among workers to go beyond their duties at work. The purpose of this study is to test the causal relationship among the studied variable. The primary data from 540 sample size selected through convenience sampling by using survey questionnaire from a number of banking and telecom companies of Pakistan. The outcomes of the study show that relationship between Work-Life Balance (WLB) and Organi- zation Citizenship Behavior (OCB) is fully mediated by Perceived Organizational Support (POS) which also highlighted the crucial role of Perceived Organizational Support (POS). The results of the study indicate that work-life balance practices have no direct effect on organiza- tional citizenship behavior, while perceived organizational support shows full mediation between WLB and OCB and this suggest to the Work-Life Balance (WLB) practitioners that providing work-life balance options are not enough to get desirable results but the fairness and availability of such options across the organization are mandatory to achieve Organization Citizenship Behavior (OCB).


The sixth paper in the journal with the title “Absorptive Capacity in Optimum Internal Utiliza- tion of Foreign Direct Investment in Pakistan” examines the effect of Absorptive Capacity (ABC) on Foreign Direct Investment (FDI) in optimum internal utilization using Auto Regres- sive Distributed Lag Approach (ARDL). The results reveal the relevancy of human capital, patent application, electricity consumption, inflation, number of Doctor of Philosophy (Ph.D.), and trademark as determinants of FDI in Pakistan. In long run FDI is determined by human capital, patent right application, number of PhDs, electric power consumption, inflation, and trademark application while in short run lagged inflation and lagged trademark applications are the relevant arguments. An increase in human capital, patent application, and electricity consumption augments growth process of Pakistan, whereas a rise in the number of PhDs and trademark application retards growth process. The seventh paper titled “Determi- nants of Profitability in Life and Non-Life Insurance Sector of Pakistan: An Endogenous and Exogenous Evaluation” focuses upon identifying the determinants of profitability in the insur- ance industry of Pakistan. The results reveal that insurance specific and macroeconomic factor like leverage, business risk, and inflation rate are negative but significantly affect the profit- ability of the insurance sector. However, size and GDP rate has a positive and statistically significant influence on profitability. Liquidity and growth are insignificant determinants of the study. This is the first study that covers the entire insurance industry, which is also composed of the takaful industry, along with firm-specific and country-specific attributes and applies the most suitable models for the study.


The eighth and last paper in this issue of the journal titled, “Documentation of Rural Poverty Profile and its Correlates in Pakistan a Sub-District Level Analysis through Consumption Approach” focuses on finding the magnitude and identify factors that are the cause of rural poverty. The study also estimates poverty incidence, intensity, and severity among the rural households in Athara Hazari (one of four sub-district of Jhang, Punjab Province) along with the other demographic, social and socioeconomic factors of households that affect the pover- ty. The analysis of the study carried out on the basis of primary data and the same was collect- ed through the structured and specifically designed questionnaires and document analysis.


Results suggest that an increase in the landholding, livestock and total assets of the household have considerably decreased the probability of being poor in the study area. We hope the research articles published in our journal will benefit academicians and research- ers. Looking forward towards positive feedback from the research community.

January 18, 2019

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